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Do you want to give your assistant, agency, or employees access to post on your Instagram account without having to divulge your password? As long as your Instagram business account is linked to your Facebook Page, your assistant can post content, send and receive direct messages, and more through Meta Business Manager. This wikiHow article will teach you how you can safely give your assistant or employee access to your Instagram account.

Giving Instagram Access to Other Users

  1. Tap the 3 horizontal lines in your profile page.
  2. Select "Settings."
  3. Navigate to "Account," then "Invite Users."
  4. Type the email address or username of the person to invite.
  5. Choose which role you want to give them.
  6. Send the invite.
Section 1 of 2:

Using Meta Business Manager

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  1. As long as your Instagram business account is linked to Business Manager, you can link your assistant's Facebook account and allow them to manage your Instagram account. You can access Business Manager at https://business.facebook.com.
    • If you haven't already set up Business Manager, you can click the blue Create Account button to create an account—this will link your business page(s) to Business Manager.[1]
    • Once you give your assistant access, they'll be able to create posts and stories, as well as access your Instagram inbox and comments, through Business Manager.
  2. Go to your Business settings at https://business.facebook.com/settings. This takes you to your global Business Settings page.[2]
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  3. If you don't see it, click the Accounts menu first.
  4. If you haven't already done so:[3]
    • Click the Add button.
    • Click Connect Your Instagram Account and log in to Instagram.
    • Select the assets you want to link to Instagram and click Finish.
  5. It's in the left panel under the "Users" heading.[4]
  6. It's near the top of the page.[5]
  7. Use the email address connected to your assistant's Facebook account.
    • The "Employee Access" role ensures that your assistant only has the permissions you assign them.[6]
    • If you want to give full control of every aspect of your business in Business Manager, you can choose Admin instead.
  8. This invites your assistant to access the account.[7]
    • Your assistant will now need to check their email or look for a notification in Facebook to accept the invitation.
    • If they don't receive an email or notification, have them go to https://www.facebook.com/pages/?category=invites to accept the invitation.
  9. Once your assistant accepts the invitation, you'll be able to assign roles for them on Instagram. Here's how:
    • Click People under Users.
    • Select the employee.
    • Click Add Assets.
    • Click Instagram accounts.
    • Select the Instagram account.
    • Use the sliders to toggle on the access you want your employee to have, such as the ability to create and manage posts and stories, send and reply to direct messages, review and reply to comments, view insights, and/or create and manage ads.
    • Click Save Changes.
  10. Have your assistant sign in to https://business.facebook.com. Your assistant will now see your Page in Business Manager, where they'll be able to create posts, stories, access the inbox, and more.[8]
    • Your assistant can click Inbox in the left panel to access and reply to all Instagram and Facebook comments and direct messages.
    • To create new posts and stories (or manage existing posts and stories) and/or check mentions and tags, your assistant can click Post & stories in the left panel.
    • Your assistant will also be able to use Creator Studio to create new content, including live streams, for your Instagram account. You can both access Creator Studio at https://business.facebook.com/creatorstudio/home?mode=instagram.
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Section 2 of 2:

Consider a Social Media Management Tool

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  1. If you need to give multiple employees access to your Instagram account, manage ad campaigns across multiple platforms, or don't want your assistant to have access to your Facebook Page, a third-party tool might be better for you.
    • There are many social media management suite options, with Hootsuite, Later, SproutSocial, Zoho Social, Buffer, and Agora Pulse being the most popular.
    • While social media management suites aren't free, they could be a worthwhile investment if your brand strategy involves social media.

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Expert Interview

Thanks for reading our article! If you’d like to learn more about safe access to your Instagram account, check out our in-depth interview with Jaclyn Nasland.

About This Article

Jaclyn Nasland
Co-authored by:
Social Media Expert
This article was co-authored by Jaclyn Nasland and by wikiHow staff writer, Nicole Levine, MFA. Jaclyn Nasland is a Social Media Expert based in San Diego, California. She works as a Marketing Specialist at Prem, a PR & Social Media Marketing firm. Prem elevates brands through meaningful content & authentic communication. Previously, Jaclyn served as Director of Social Media at Ovello, a female-owned & operated team of remote Executive Assistants and Social Media Managers who are passionate about helping entrepreneurs grow their personal businesses to maximum potential. With 4 years of social media experience, she specializes in helping her clients create a brand, a holistic strategy, and growth through various social media platforms. This article has been viewed 103,323 times.
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Co-authors: 7
Updated: August 9, 2024
Views: 103,323
Categories: Instagram
Thanks to all authors for creating a page that has been read 103,323 times.

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