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QuestionWhat's the best way to advertise my business on TikTok?
Alfonso CuestaAlfonso Cuesta is an Advertising Expert and the Creative Director and Co-Founder of Salta With Us, a "Creativity First" boutique specialized in multicultural advertising and campaigns for digital and social media channels. After 20 years of working in global ad agencies for brands like Coca-Cola, PlayStation, and Discovery Channel in Europe, Latin America, and the US, Alfonso remains convinced that creativity is the best tool to engage audiences in any medium. Alfonso has a BA in Graphic Design and Advertising from the Centro Español de Nuevas Profesiones in Madrid, Spain.
Advertising ExpertThink about what the average TikTok user is on that platform for. They're trying to have fun, check out some lip syncing, or have a laugh. In other words, if they stumble upon an ad, how are they going to respond? In other words, the best way to advertise on TikTok is to not advertise. Craft videos that involve your product without actively trying to push it. Mention it, showcase it, but don't put a "pitch" out there, if that makes sense. -
QuestionIs it worth advertising on TikTok if I have a service that's geared towards older folks?Alfonso CuestaAlfonso Cuesta is an Advertising Expert and the Creative Director and Co-Founder of Salta With Us, a "Creativity First" boutique specialized in multicultural advertising and campaigns for digital and social media channels. After 20 years of working in global ad agencies for brands like Coca-Cola, PlayStation, and Discovery Channel in Europe, Latin America, and the US, Alfonso remains convinced that creativity is the best tool to engage audiences in any medium. Alfonso has a BA in Graphic Design and Advertising from the Centro Español de Nuevas Profesiones in Madrid, Spain.
Advertising ExpertCrafting ads for TikTok isn't particularly difficult or expensive, so I'd say it's certainly worth doing if you have the time. I'd urge you to reconsider how you're thinking about TikTok, though. Yes, the audience tends to skew on the younger side, but there are plenty of adults on the platform too. On top of that, if you establish a presence there, you'll have a larger market by the time those younger users grow up. A lot of them will still be on the platform! -
QuestionHow can I promote a product if a company is paying me to show it on my channel?Alfonso CuestaAlfonso Cuesta is an Advertising Expert and the Creative Director and Co-Founder of Salta With Us, a "Creativity First" boutique specialized in multicultural advertising and campaigns for digital and social media channels. After 20 years of working in global ad agencies for brands like Coca-Cola, PlayStation, and Discovery Channel in Europe, Latin America, and the US, Alfonso remains convinced that creativity is the best tool to engage audiences in any medium. Alfonso has a BA in Graphic Design and Advertising from the Centro Español de Nuevas Profesiones in Madrid, Spain.
Advertising ExpertHave fun with it! I know it's probably a little overwhelming, but they chose you for a reason. On top of that, businesses go to TikTok because they're trying to make their product seem exciting and fresh. Don't shy away from doing something a little unexpected or funny. But above all else, do something fun! -
QuestionWhat about brand deals?
AasimTop AnswererBrand deals or sponsorships will allow you to promote specific brands while making money. Make sure to follow all relevant advertising laws, including by using the #ad tag to make it clear that your video is an advert.
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