What Wholesale Items Should I Sell?

Faire This quiz was independently created by wikiHow and sponsored by Faire.

Reselling items, whether online or in your own physical storefront, is an amazing way to make money. And when you sell wholesale, it makes for an even better bottom line. But what should you be selling to optimize your business (and enjoy yourself in the process)?

Answer a few quick questions about your unique goals, passions, and experience, and we’ll handle the rest. To determine what types of products you should be selling to start or grow your retail business, click “Start Quiz” now.

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Questions Overview

1. Which words best describe your business (or ideal business)?
  1. Trendy and curated.
  2. Fun and stimulating.
  3. Wholesome and wellness-based.
  4. Useful and affordable.
2. What do you want the experience of shopping at your store to be?
  1. I want adults to be able to explore their favorite styles—and be able to imagine elevating their aesthetics.
  2. I want adults or families to come across fun, silly, and sweet items that will expand their minds, make them laugh, or bring them closer together.
  3. I want young people to find products that offer confidence boosts, self-care, relaxation, and beauty.
  4. I want adults to enjoy finding high-quality items to pamper their loved ones with—whether that be their kids or pets.
3. Which of the following items would you feel most confident personally selling to a stranger, whether it be online or in a physical storefront?
  1. A skirt that I know is about to trend.
  2. A board game that gets rave reviews from everyone I know.
  3. A face mask that will help a customer have a relaxing night at home.
  4. Pet treats that will make someone’s dog super happy.
4. Which—if any—apply to your business’s current customer base?
  1. My customer base is primarily older adults (40+).
  2. My customer base is primarily younger adults without kids (20-40).
  3. My customer base is primarily younger adults with kids.
  4. I don’t know my customer base//None of these describe my customer base.
5. Do you want your business to sell a high volume of smaller, cheaper items, or a lower volume of more expensive items?
  1. Smaller and cheaper at a higher volume.
  2. Bigger and more expensive at a lower volume.
  3. A mix of both.
  4. I’m not sure.
6. Which of the following would you say is your biggest strength in business?
  1. My creativity, ability to carefully curate, and eye for trends.
  2. My ability to set effective prices, perform market research, etc.
  3. My understanding of my target customer base and ability to find great products to sell.
  4. My passion and experience with the products I'm selling.
7. Which of the following is most aligned with your passions?
  1. Aesthetics.
  2. Health and wellness.
  3. Entertainment (games, crafts, etc).
  4. Family goods.
8. Do you have special expertise or any experience in any of the following areas?
  1. Fashion and beauty.
  2. Home decor.
  3. Pet care.
  4. Kid’s items, like toys and clothes.

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