The Ultimate Guide to Become a Shein Brand or Campus Ambassador

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Get paid to post about your favorite Shein products

Co-authored by Bailey Cho

Last Updated: June 13, 2024 Fact Checked

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Applying to Be a Shein Brand Ambassador

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Shein Campus Ambassador

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Increasing Your Chances of Becoming an Ambassador

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How many followers do you need?

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How much money do you make?

Shein’s brand ambassador program is a great way to get free clothes and earn some extra cash, but how can you apply and get noticed? In this article, we’ll teach you everything you need to know to become a Shein Brand Ambassador or Campus Ambassador, plus provide tips to stand out from other applicants. We’ll also go over all the program requirements that Shein is looking for so you can increase your chances of getting the gig!

Things You Should Know

To become a Shein brand ambassador, scroll to the bottom of Shein’s partner page, click “I’m an Influencer,” and fill out the official application.
To become a Shein campus ambassador, read the program requirements and fill out the application on the Campus Ambassador Program page.
Increase your chances of becoming an ambassador by posting content on social media, tagging @sheinofficial, and using hashtags like #shein and #sheingals.

Section 1 of 5:

Applying to Be a Shein Brand Ambassador

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1
Fill out the application on Shein’s official website. Log into your Shein account, go to the #SHEINpartner page, scroll to the bottom, and click “I’m an Influencer.” Follow the directions on screen to fill out the application, then hit “Submit” once you’re done.
- If you’re chosen to be an ambassador, Shein will send you a follow-up email within 7-10 business days.
- The application asks for your name, email address, age, social media handles, and proof of your social media follower count (via uploading photos).
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Alternatively, send a pitching email to blogservice@shein.com. Briefly introduce yourself and express interest in becoming a brand ambassador. Include links to your social media accounts so their team can see your follower count and engagement rate, and explain how you can help them increase sales and bring in more customers.^{[1]
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- Shein will reply to your email if you meet their requirements and then you can negotiate a contract with them.
- Think of your pitching email as a cover letter for a job. Highlight your strengths and ask a friend to read over it to check for any errors.
- If you don’t have a lot of followers, ask for a gifting opportunity instead. This allows you to get free products, as long as you post product reviews and use their required hashtags.^{[2]
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Section 2 of 5:

Applying to Be a Shein Campus Ambassador

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Check if you meet the program’s general requirements. Before applying to become a Shein brand ambassador, read through the terms and conditions of the program to ensure you’re eligible:^{[3]
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- You’re at least 18 years old.
- You’re currently enrolled in a college or university in the United States.
- You’re authorized to work in the United States.
- You acknowledge, understand, and accept that you’re applying for a referral commission program.
- You acknowledge and understand that you’re responsible for reporting and paying any federal or state taxes in connection with your commission.
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Fill out the application on Shein’s official website. Login into your Shein account, go to the Campus Ambassador Program page, and hit “Apply Now.” Follow the directions on screen to input your contact information and social media links, then hit “Submit” when you’re done.^{[4]
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- If you’re chosen to be a campus ambassador, you will receive an acceptance email within 1-2 weeks.^{[5]
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- If you don’t hear back from them or have any additional questions, shoot an email to campus@sheingroup.com.
- The application is only open from the 1st to the 20th of each month, so try to apply as early as possible to make sure they receive it in time.

Section 3 of 5:

Increasing Your Chances of Becoming an Ambassador

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1
Post engaging content to your social media accounts and tag Shein. Take high-quality photos and videos of yourself wearing Shein products, and upload your content to Instagram, YouTube, or TikTok. Tag @sheinofficial and add relevant hashtags to boost your visibility and engagement online.
- Popular hashtags include: #shein, #sheingals, #sheincurve, #sheinhaul, and #sheinoutfits.
- If you post something on Instagram, add it to your stories so it automatically goes to Shein’s DMs (and increases the chances of the brand noticing you).^{[6]
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Experiment with your posting schedule to get more engagement. Post your photos and videos during different times of the day to see when you get more likes, views, and comments. Upload your content during these peak times so you look more capable of influencing others to buy from Shein.
- If you get a lot of engagement, Shein might contact you directly to become an ambassador!
- If you have a Creator or Business profile on Instagram, look at the Insights panel to see when your followers are the most active and post during these times.
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Be strategic about which platform you post your content. To maximize your engagement rate, consider the features and audience for each social media platform before posting:
- If you want to share outfit photos from Shein, it’s probably best to upload them to Instagram since it’s the most popular photo-sharing app.
- If you want to post a short makeup tutorial, it’s probably best to upload it onto TikTok, while a longer product review makes more sense for YouTube.
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Showcase your styling skills and creativity. Browse Shein’s social media accounts and Shein-related hashtags to see how other people are putting their outfits together. Then, try to create a unique look to stand out from the crowd and get noticed.
- If you see everyone is styling joggers with sneakers, for example, you could pair them with heels, boots, or slides instead.
Follow Shein’s official social media accounts and their brand ambassadors to see if there’s an upcoming pop-up in your area. If possible, network with the people hosting the event to get noticed and ask for tips to increase your chance of becoming an ambassador.
Like and comment on their posts regularly, and share their content so they’re more likely to notice you. The person running Shein’s accounts might click on your page and become interested in collaborating with you.

Section 4 of 5:

How many followers do you need to become a brand ambassador?

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10k+ followers on IG and YouTube and 15k+ followers on TikTok. Even if you don’t have this many followers, Shein could still contact you to become an ambassador. They’re known to work with “micro-influencers,” or people with less than 5k followers, but they prefer candidates who post content regularly, have non-private accounts, and meet the following metrics:^{[7]
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- Instagram: 10k+ followers and 1k+ likes per post
- TikTok: 15k+ followers and 1k+ likes per video
- YouTube: 10k+ followers and 1k+ likes per video

Section 5 of 5:

How much money do you make as a Shein ambassador?

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If someone uses your unique referral code or link, you earn a 3% commission on the total purchase of their order, excluding sales tax, shipping costs, and returns.^{[8]
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While earnings depend on the terms of your specific contract, the average total pay for a Shein Fashion Ambassador is $49,174 per year.^{[9]
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