What Is Douyin Makeup? Best Products & Tips to Achieve the Look

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Discover where the viral Douyin makeup trend comes from

Co-authored by Bailey Cho

Last Updated: December 22, 2024 Fact Checked

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• What is Douyin makeup?
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• How to Get the Look
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• Recommended Products
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• Korean vs. Douyin Makeup Style
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• Video
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• Tips

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Douyin makeup refers to the popular Chinese makeup style that emphasizes an ethereal, doll-like appearance. It features poreless skin, bold blush, exaggerated lashes, diffused lips, and lots of glitter, but there are tons of ways to adapt the look to suit your face shape and skin tone. In this article, we’ll teach you how to achieve the Douyin makeup look, plus explain the differences between Chinese and Korean makeup styles.

How to Do Douyin Makeup

1. Apply a blurring primer and a full-coverage foundation for a flawless base.
2. Use a cool-toned contour powder on your lips, nose, cheek, and jawline.
3. Place pink blush on the apples of your cheeks for a rosy flush.
4. Pat glittery eyeshadow on your lids, inner corners, and the tip of your nose.
5. Paint a thin wing on your top lash line using liquid eyeliner.
6. Attach individual or cluster lashes on your top and bottom lash line.
7. Apply a lip tint or lip stain to achieve a soft, blurred lip look.

Steps

Section 1 of 4:

What is Douyin makeup?

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1. Douyin makeup is a Chinese makeup style that’s dramatic and doll-like. Named after the Chinese version of TikTok, Douyin makeup features a flawless base, rosy blush, glittery eyes, clustered lashes, and blurred lips. It’s gained traction online because it’s bold, versatile, easy to achieve, and enhances your natural beauty.

   • Currently, the hashtag #douyinmakeup has over 1.3 million views on TikTok.
   • Douyin makeup originated in China, but has spread globally, due to its accessibility and TikTok. It’s easy to recreate the look without using expensive products, and American makeup artists and beauty influencers have posted tutorials of Douyin makeup that have gone viral.
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Section 2 of 4:

How to Apply Douyin Makeup

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1. 1
   Prep your skin with moisturizer and a blurring primer. Douyin makeup is all about smooth and glowing skin, so start with a freshly cleansed face so your makeup applies evenly. Wash your face, apply your favorite moisturizer, then rub an even layer of blurring primer all over to minimize the appearance of pores, blemishes, and wrinkles.

   • Wait one to two minutes so the primer gets tacky before applying your foundation.
2. 2
   Apply a dewy or matte foundation to create a flawless base. Choose a foundation that’s one to two shades lighter than your natural skin tone to enhance the doll-like effect, or stick to your regular shade for a more subtle take on the trend. Apply your foundation with a damp makeup sponge to prevent your skin from looking too dry or powdery, and focus on the center of your face before blending outwards for even coverage.

   • If you have any blemishes or imperfections, apply a creamy concealer over those spots.
   • A matte foundation contrasts beautifully with the glitter you add later on, making your look more dramatic. For a more natural look, opt for a dewy foundation instead.
   • You can always apply your foundation using your fingers or a foundation brush, but be sure to look at your skin carefully under different lights to ensure there aren’t any streaks.
3. 3
   Contour and highlight to enhance your natural features. Use a cool-toned powder to help sculpt your lips, nose, cheeks, and jawline. Apply the powder along the sides of your nose bridge, under the tip of your nose, below the center of your lip, across your entire jawline, and slightly under your cheekbones to add dimension to your face. Use a concealer that’s about three shades lighter than your skin tone to highlight your Cupid’s bow and the tip of your nose.

   • Set your base makeup with a translucent powder for a flawless finish.
   • Don’t blend your contour out too much. It should look slightly harsh to achieve the artificial, doll-like look.
4. 4
   Place blush on the apples of your cheeks for a flushed look. Apply a pink or peach blush in a sideways V-shape on your chin, nose, and temples, then blend it out with a fluffy blush brush. Do not bring your blush past the middle of your iris or lower than the tip of your nose. Add more product that you normally would to achieve the rosy, “drunk blush” effect, which is a signature element of Douyin makeup.

   • Using different shades of blush can help change your face shape. For example, applying a cool-tone pink blush vertically under your pupil can plump up your face, while applying a warm rose blush on your temples can act as a contour.
5. 5
   Add glitter on your lids, inner corners, and the tip of your nose. The eyes are usually the focus of Douyin makeup, so apply a glittery champagne or duo-chrome eyeshadow all over your lids with a flat eyeshadow brush (or your fingers). For a glistening effect, wet the brush before dipping it into your eyeshadow. Use the same shade on your inner corners and the tip of your nose, or apply a lighter, shimmery shade for extra sparkle.

   • Feel free to add glitter or rhinestones to make your eyes pop!
6. 6
   Draw a thin wing on the top lash line with liquid eyeliner. Start by applying the liquid liner in the middle of your eyelid, then thicken the line as you move outwards. Once you reach the outer corner of your eye, extend the line to create a subtle wing. You can use brown or black liquid eyeliner, depending on how dramatic you want your eye makeup.

   • For a more natural look, use an angled brush to line your eyes with brown eyeshadow. Use a glitter eyeliner for a more glamorous look.
   • Create a small wing near the inner corner of your eye for a bold and edgy look. Just follow the direction of your upper lash line and drag the liner toward the edge of your nose.
7. 7
   Define the aegyo sal with a natural brown eyeshadow or liner. Emphasizing the aegyo sal, the Korean word for baby fat or puffy skin under the lower lash line, opens up your eyes and gives them a rounder, doll-like look. Just trace the natural curve underneath your eyes with a natural brown eyeshadow or liner, then blend out the line with a small eyeshadow brush.

   • To make your aegyo sal pop even more, apply a shimmery eyeshadow between the line you created and your lower lash line.
8. 8
   Use individual or cluster lashes on your top and bottom lash line. Douyin makeup looks feature “manhua” lashes, which are long, clustered lashes seen in comic books. Look for lashes that are more spiky than wispy, or create your own by pinching a wispy set with mascara and tweezers. Glue the lashes on both your top and bottom lash line, leaving some space between each spike for an anime-inspired look.

   • Apply longer lashes near the outer corners of your eyes for a “siren-eye” effect.
   • If you don’t want to apply false eyelashes, curl your lashes and apply a lengthening mascara.
9. 9
   Lightly fill in your eyebrows with a brow pencil or powder. Fill in any sparse areas, but avoid creating an overly arched shape. Douyin makeup usually features natural brows, so aim for a fluffy look that isn’t too dark or defined.

   • To add volume to your brows, use an eyebrow gel with fibers.
10. 10
    Apply a lip tint or stain to achieve a soft, diffused lip. Ditch the lip liner and use a nude, pink, or red lip color to create a stained effect. Dab leftover foundation from your makeup sponge all over your lips to blur the harsh line of your natural lips, then apply the tint or stain directly in the center of your lips. Blend the color out with your fingers, blurring the edges of your bottom lip and Cupid’s bow.

    • Apply a shiny lip gloss for a pouty look, or leave your lips matte to draw attention to your eye makeup.
11. 11
    Wear circle lenses for a wide-eyed, doll effect (optional). Circle contact lenses are a staple in Chinese and Korean makeup looks because they make your iris appear larger. They come in a variety of colors, so feel free to slip them on for a more dramatic Douyin look.

    • Warning: See an ophthalmologist before wearing cosmetic lenses. They're not right for all eye-types, especially if you have astigmatism or other shape-issues with your eyes.
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Section 3 of 4:

Best Douyin Makeup Products

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1. Use foundation, blush, glittery eyeshadow, spiky lashes, and lip stain. Douyin makeup is all about poreless skin, bold blush, sparkly eyes, exaggerated lashes, and a blurred lip. Here are the best products to achieve the look:

   • For the face:
     • Blurring primer
     • Dewy or matte foundation
     • Creamy concealer
     • Cool-toned countouring powder
     • Translucent setting powder
     • Pink or peach blush
   • For the eyes:
     • Glittery champagne or duo-chrome eyeshadow
     • Brown or black liquid eyeliner (or glitter eyeliner)
     • Natural brown eyeshadow or eyeliner
     • Shimmery eyeshadow
     • Individual or cluster lashes
     • Eyebrow pencil or powder
     • Eyebrow gel with fibers
     • Circle lenses (optional)
   • For the lips:
     • Lip tint, lip stain, or shiny lip gloss

Section 4 of 4:

What’s the difference between Korean and Douyin makeup?

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1. Douyin makeup is more glittery and dramatic than Korean makeup. Both Douyin and Korean makeup aim for a flawless, skin-first style, but Douyin makeup is more adventurous and experimental than Korean makeup. Douyin makeup is meant to look doll-like, while Korean makeup is more effortless and natural. Some other key differences include:

   • Base makeup: Douyin makeup focuses on airbrushed skin, heavy blush, and “harsher” contour. Korean makeup focuses on “glass skin,” soft blush, and little to no contour.
   • Eye makeup: Douyin makeup uses glitter eyeshadow, sharp winged liner, and false eyelashes. Korean makeup uses sheer eyeshadows, soft eyeliner, and natural looking lashes.
   • Lip makeup: Douyin makeup features a wide range of lip colors and finishes. Korean makeup typically features a gradient lip in soft, natural shades of pink and peach.
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• Many Chinese consumers create Douyin looks with popular domestic brands like Florasis, Hanshu, Proya, Catkin, Judydoll and Flortte.
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