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Are your Facebook videos underperforming? If so, there are a few different tips you can use when filming, editing, uploading, and promoting videos to get more views. This wikiHow article will teach you how to boost the views on your Facebook videos.

2

Choose an engaging thumbnail.

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  1. Find the most interesting moment in your video, then take a screenshot and use a photo-editing software to add interesting graphics, arrows, and more to grab viewers’ attention.[1]
    • To upload a custom thumbnail on a Business Page, upload your video, then click Edit Video under the Media section.[2]
    • Next, choose Thumbnail from the menu on the left, then click Manual and upload your custom thumbnail.
    • To take a screenshot on Mac, press Command + Shift + 3. For Windows and Linux, press the PrtScn key.
11

Feature the video on your Page.

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  1. This way, the videos you choose to feature will be one of the first things visitors to your Page see, encouraging them to watch and helping boost the views on each.
    • To change the template you are using on a computer, go to your profile, then scroll through the menu on the left side of the screen and select Settings.
    • Next, select Templates and Tabs, then click the Edit button next to “Current Template”.
    • Then, scroll down in the pop up that appears and choose Video Page, then press Apply Template.
    • Finally, return to your Page and press Choose Video next to “Showcase Your Best Videos in Spotlight”, then select the desired video(s).
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Expert Q&A

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  • Question
    What is the first thing you should do to start sponsored posts on Facebook?
    Sarah Harkleroad
    Sarah Harkleroad
    Marketing & Branding Expert
    Sarah Harkleroad is a Marketing & Branding Expert and a Co-Founder and Brand Manager at Daor Design. With over 15 years of experience, she specializes in brand strategy, logo design, website design, and marketing for small businesses. Sarah holds a BA in Graphic Design, a BA in Fine & Studio Arts, and a Minor in Business Administration & Management - all from Cedarville University. To date, she and her team at Daor Design have helped over 450 small businesses across the country build their brands.
    Sarah Harkleroad
    Marketing & Branding Expert
    Expert Answer
    If you want to start sponsored posts on Facebook, first do some free content. It will help you to test and see the things people find engaging.
  • Question
    How can you have a successful campaign on Facebook?
    Sarah Harkleroad
    Sarah Harkleroad
    Marketing & Branding Expert
    Sarah Harkleroad is a Marketing & Branding Expert and a Co-Founder and Brand Manager at Daor Design. With over 15 years of experience, she specializes in brand strategy, logo design, website design, and marketing for small businesses. Sarah holds a BA in Graphic Design, a BA in Fine & Studio Arts, and a Minor in Business Administration & Management - all from Cedarville University. To date, she and her team at Daor Design have helped over 450 small businesses across the country build their brands.
    Sarah Harkleroad
    Marketing & Branding Expert
    Expert Answer
    Tailor the campaign to who you are trying to reach specifically. So that you can target and pay to get in front of people who can be your customers. Make sure that any of your graphics or images in the campaign or the sponsored posts look good. They should not be cluttered. They should coordinate with or support the destination graphics. When somebody clicks on a sponsored post and goes to your website, it should have a similar design feel and branding.
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References

  1. Sarah Harkleroad. Marketing & Branding Expert. Expert Interview. 30 March 2021.
  2. https://www.facebook.com/business/help/1439592126314666?id=603833089963720
  3. Sarah Harkleroad. Marketing & Branding Expert. Expert Interview. 30 March 2021.
  4. https://digiday.com/media/silent-world-facebook-video/
  5. https://www.statista.com/statistics/377808/distribution-of-facebook-users-by-device/
  6. Sarah Harkleroad. Marketing & Branding Expert. Expert Interview. 30 March 2021.
  7. https://about.fb.com/news/2016/03/news-feed-fyi-taking-into-account-live-video-when-ranking-feed/

About This Article

Sarah Harkleroad
Co-authored by:
Marketing & Branding Expert
This article was co-authored by Sarah Harkleroad and by wikiHow staff writer, Sam Browning. Sarah Harkleroad is a Marketing & Branding Expert and a Co-Founder and Brand Manager at Daor Design. With over 15 years of experience, she specializes in brand strategy, logo design, website design, and marketing for small businesses. Sarah holds a BA in Graphic Design, a BA in Fine & Studio Arts, and a Minor in Business Administration & Management - all from Cedarville University. To date, she and her team at Daor Design have helped over 450 small businesses across the country build their brands. This article has been viewed 34,858 times.
12 votes - 84%
Co-authors: 9
Updated: May 18, 2024
Views: 34,858
Categories: Advertising
Thanks to all authors for creating a page that has been read 34,858 times.

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