This article was co-authored by Dina Scherer and by wikiHow staff writer, Mason Martinez, BA. Dina Scherer is an Image and Wardrobe Stylist and the Founder of Modnitsa Styling, based in Sarasota, FL. With over a decade of experience, Dina specializes in color analysis, style development, closet editing, and personal shopping. She helps her clients elevate their personal style and curate a wardrobe aligned with their lifestyle. Modnitsa Styling has been featured in Business Insider, the New York Times, The Strategist, Bloomberg, and more. Dina holds degrees in Advertising and Marketing, Fashion Merchandising, and a Certificate in Image Consulting from the Fashion Institute of Technology.
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While scrolling on TikTok or Instagram, you’ve likely spotted trendy, colorful apparel perfect for a day or night out. Cider has emerged as a famous brand to get all your latest pieces, but if you’re trying to shop more sustainably, you may wonder, is Cider sustainable? In this guide, we’ll walk you through what characterizes a brand as fast fashion and what strides Cider makes to be more sustainable—or not!
Is Cider sustainable?
The short answer is no. Cider is an ultra-fast fashion brand that offers weekly new items at very low prices. Their clothes are primarily made from plastic materials, like polyester, which contributes to microplastic pollution with each wash. Only specific collections, like #ReCider, are made of recycled polyester materials.
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References
- ↑ https://guides.libraries.psu.edu/fastfashion
- ↑ https://corpgov.law.harvard.edu/2023/07/24/greenwashing-navigating-the-risk/
- ↑ https://www.shopcider.com/sustainability
- ↑ https://www.eco-stylist.com/a-guide-to-the-most-and-least-sustainable-fabrics/
- ↑ https://cfda.com/resources/materials/detail/polyester
- ↑ https://www.shopcider.com/collection/the-wool-collection
- ↑ https://www.shopcider.com/sustainability
- ↑ https://goodonyou.eco/recycled-polyester-fast-fashion/
- ↑ https://textileexchange.org/news/textile-exchanges-annual-materials-market-report-shows-further-growth-in-the-overall-production-of-new-materials-including-fossil-based-synthetic-fibers/
- ↑ https://cfda.com/resources/materials/detail/polyester
- ↑ https://www.shopcider.com/sustainability
- ↑ https://www.shopcider.com/sustainability
- ↑ https://goodonyou.eco/the-impact-of-a-living-wage-for-garment-workers/
- ↑ https://www.ethicalconsumer.org/ethical-shopping-guide/five-things-make-ethical-company
- ↑ https://www.shopcider.com/sustainability
- ↑ https://www.shopcider.com/sustainability
- ↑ https://www.shopcider.com/about_us
- ↑ https://www.shopcider.com/about_us
- ↑ https://www.shopcider.com/about_us
- ↑ https://goodonyou.eco/alternatives-cider-best-sellers/
- ↑ https://goodonyou.eco/fast-fashion-brands-we-avoid/