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Try one of these techniques next time you need to send a group email
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If you have to send an email to a lot of people but you want to send the email to each recipient individually, you may be wondering how exactly you can do that. You could compose each email separately, but that would take a long time if you've got a lot of recipients. Thankfully, there are a few ways you can go about sending an email to multiple recipients individually. In this article, we'll go over how to use Bcc, mail merge, and third-party email services to complete this task.

Things You Should Know

  • Bcc, the easiest method, sends one email to each of your recipients but doesn't show who else got the email.
  • Mail merge on Outlook and Gmail allow for customizable emails that look professional.
  • A third-party email service is a good option if you're looking for additional marketing features.
Section 1 of 3:

Using Bcc

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  1. Bcc, or blind carbon copy, is a standard feature on almost every email provider. It is similar to Cc, or carbon copy, but will not show your recipients who else received the email.
    • While Bcc is the simplest option, it is more likely to be sent to a spam folder and may look unprofessional. The recipient will know they were Bcc'd on an email, so they may wonder who else was sent the email.
  2. Each email provider will have this in a different spot, but the button is usually in an easy-to-find location.
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  3. Again, each email provider may have this in a slightly different spot, but it should be near the field where you put your recipient email addresses. Once you click on Bcc, a new field will pop up beneath the "To" field.
    • In the Outlook web app, the Bcc option is all the way to the right of the "To" field.
    • In the Outlook desktop app, enable the Bcc field by going to Options > Show Fields and turning on Bcc. The Bcc field will always appear when you create a new email after you toggle it on.
    • In Gmail, the Bcc option is all the way to the right of the "To" field.
    • In Apple Mail, enable the Bcc field by clicking the Header Fields button in the toolbar and enabling Bcc. The Bcc field will always appear when you create a new email after you toggle it on.
  4. You can type them out manually or select them from an address book. Just ensure that all of the emails are in the Bcc field.
  5. Your email will be sent to each recipient without them knowing who else got the email.
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Section 2 of 3:

Using Mail Merge

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Outlook

  1. While there are other ways to format recipients for a mail merge, using a spreadsheet is the quickest and the easiest. If you already have a spreadsheet with recipient info, you can skip this step.[1]
    • Your spreadsheet should contain at least a column for the recipient's first name, last name, and email address. Make sure to include columns for any additional relevant info, as you should have a column for each placeholder you put in your email message.
    • Ensure you add column headers describing what each column of data is.
  2. Before sending, draft your email. Mail merge allows you to customize an email message to each recipient so you can include their name and other relevant information. This leads to a more professional-looking email that is more likely to entice recipients.
    • If you're drafting in Word, create a new document and select Mailings > Start Mail Merge > E-mail Messages. Leave placeholders for the variables you are going to replace with merge fields later.
  3. If you're not using Word, this option may be in a different location. In the dropdown, select Use an Existing List…
  4. Check the "First row of data contains column headers" box at the bottom of this dialog box.
  5. Click the Insert Merge Field button once you've highlighted a placeholder, and select which merge field you want to use from your data sheet. For example, if you've got a placeholder in your email draft for a first name, highlight it and replace it with the merge field correlating to first names.
  6. Click the arrows next to Preview Results to make sure the email looks correct and there are no issues with the merge fields.
  7. This will begin the process of sending your emails. Note that you should have the desktop version of Outlook installed and set up to use this method.
  8. dropdown to the email column header from your data sheet. This will ensure your emails get sent to your recipients' email addresses.
  9. This will be the subject line present on all of the email messages.
  10. If you want to send it to everyone on the data sheet, select All. Otherwise, you can specify which rows in your data sheet you want to send the email to (i.e., if you only want to send the email to recipients on rows 1 through 10, you'd put those numbers next to "From:" and "To:").
  11. The emails will move to your Outlook outbox and are ready to send.
  12. All of your personalized mail merge messages will be in this folder.
  13. This will send all of your mail merge emails to their recipients.
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Gmail

  1. While there are other ways to format recipients for a mail merge, using a spreadsheet is the quickest and the easiest. You can skip this step if you already have a spreadsheet with recipient info.[2]
    • Your spreadsheet should contain at least a column for the recipient's first name, last name, and email address. Make sure to include columns for any additional relevant info, as you should have a column for each placeholder you put in your email message.
    • Ensure you add column headers describing what each column of data is.
  2. Before sending, draft your email. Mail merge allows you to customize an email message to each recipient so you can include their name and other relevant information. This leads to a more professional-looking email that is more likely to entice recipients.
    • Use placeholders for mail merge data, such as first and last names or any other relevant information.
    • This step is optional, as you can draft your email directly in Gmail as well.
  3. You can also work out of an existing draft if you have one.
  4. line. This button looks like two people with a plus sign next to them.
  5. Select your spreadsheet in the popup and click Link.
  6. This will automatically fill your email with the correct recipients. You can add a last name as well, but it's optional.
  7. Your spreadsheet will be added to the recipient line in your email.
  8. You can copy and paste this from your word processing document, but if you opted not to create a draft, you can type your email directly into the body field.
  9. You can select a merge tag from the dropdown by pressing Enter. These tags are determined by the column headers on your spreadsheet.
    • If you are creating your email from a draft you wrote with placeholders, replace the placeholders with the merge tags.
  10. Once you've finished drafting the email and have the merge fields set, you can send it to your recipients. In your Sent folder, you can view your mail merge emails with the "Sent with mail merge" filter.
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Section 3 of 3:

Third-Party Email Services

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  1. Several services can help you send emails with several various features. A few of the more popular ones are listed below:
    • Mailchimp: Mailchimp is a robust tool with several features beyond an email builder. Mailchimp can help you manage marketing campaigns, gather customer feedback with surveys, and much more. The most basic version of Mailchimp is free, but they offer paid plans that range from $13 a month to $350 a month for the full suite of features.
    • Brevo: Brevo has a suite of features that allow you to not only send bulk emails, but also to conduct advertising campaigns and market through SMS and WhatsApp. Brevo has a free plan with limited features, with two paid plans (with additional features) that will run you $25 to $65 per month. Brevo also offers a customizable plan where you can select what features you want for a custom price.
    • SendGrid: SendGrid is focused mostly on email without any of the extra stuff. SendGrid offers email templates, automation, testing, and more, as well as expert services to help or consult with you. The most basic SendGrid plan is free, but offers premium plans on a sliding scale for how many emails you want to send, which range from $19.95 to $749 a month, estimated.
    • FloDesk: FloDesk is a concise tool that can help you with email marketing, analytics, and more. FloDesk has a free trial that requires no credit card, but does not offer a free plan. FloDesk plans range from $38/month to $64/month if paying monthly.

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About This Article

Hannah Dillon
Co-authored by:
wikiHow Technology Writer
This article was co-authored by wikiHow staff writer, Hannah Dillon. Hannah Dillon is a Technology Writer and Editor at wikiHow. She graduated with a B.A. in Journalism from North Dakota State University in 2013 and has since worked in the video game industry as well as a few newspapers. From a young age Hannah has cultivated a love for writing and technology, and hopes to use these passions in tandem to help others in the articles she writes for wikiHow. This article has been viewed 56,660 times.
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Co-authors: 4
Updated: September 7, 2024
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Categories: Email
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