How to Model for Shein

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How Shein scouts for models & how to get noticed

Co-authored by Traci Halvorson and Devin McSween

Last Updated: May 10, 2024 Fact Checked

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What does Shein look for?

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How does Shein scout for models?

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Becoming a Shein Model

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Other Ways to Model for Shein

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How much do models make?

Shein is an online fast fashion brand that sells trendy clothes and accessories. They’re unique for casting models of all shapes, sizes, and looks to show off their clothes. If you want to be one of the models featured on Shein’s website and social media, all it takes is creating a modeling portfolio, posting on social media, and applying to casting calls. Keep reading to learn what Shein looks for in a model, how they cast them, and how to become a model for them!

Modeling for Shein

Shein casts models of all different ages, shapes, sizes, and ethnicities. They usually scout for models on Instagram and TikTok and occasionally post casting calls online. To become a Shein model, create a modeling portfolio, follow Shein on social media, and sign up for casting calls.

Section 1 of 5:

What does Shein look for in a model?

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Shein hires models of all different ages, sizes, ethnicities, and styles. Shein celebrates diversity and individuality, so they don’t search for models with a specific look. They regularly cast models of different ages, sizes, shapes, ethnicities, and genders who have unique styles.^{[1]
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- While Shein doesn’t cast a certain look, they typically hire models who:
  - Have shining personalities.
  - Are original and unique.
  - Are positive and professional.
  - Are versatile and can adapt to different looks.

Section 2 of 5:

How does Shein scout for models?

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Shein usually scouts and casts for models on social media. Shein often finds their models on Instagram, TikTok, X (formerly Twitter), and other social media sites. They sometimes post open casting calls on their official social media handles, so check their pages regularly for modeling opportunities.^{[2]
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- Shein often scouts social media influencers who post themselves wearing Shein clothes and tag Shein’s social media handles.
- Shein’s official social media handles:
  - Instagram: sheinofficial and shein_us
  - TikTok: shein_official
  - X/Twitter: SHEIN_Official
  - Facebook: SHEINOFFICIAL

Section 3 of 5:

How to Become a Shein Model

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1
Create a modeling portfolio. The most important step in becoming a Shein model is building a portfolio of pictures that showcase your look and personality. Put on a pair of jeans and a neutral shirt and ask a friend or photographer to snap several high-quality pictures of you behind a simple background.^{[3]
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- A great modeling portfolio includes:
  - A makeup-free headshot.
  - A full-body shot.
  - A profile shot.
  - Your age, height, weight, clothing size, hair color, and eye color.
  - Your contact information.
- Print out your photos and put them in a physical portfolio. Upload the photos to a digital portfolio, too.
2
Follow Shein on social media and engage with their posts. Get your name out there by following Shein on Instagram, TikTok, X, and Facebook. Like, comment, and share their posts to show Shein model scouts that you’re interested in working for the brand and love their clothes.^{[4]
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- Follow models that Shein posts on social media to get a sense of what looks and styles Shein likes, too.
3
Post about Shein to grow your social media presence. Get Shein’s attention by posting yourself modeling their clothes and showing off your hauls on Instagram or TikTok. Be sure to post regularly and follow other models and fashion influencers to help build up your social media presence.^{[5]
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- Tag Shein in your posts and use hashtags like “#shein” and “#model” to boost your chances of getting noticed.
- It can help to build up your social media following, but it isn’t necessary for you to model for Shein.
4
Sign up for casting calls. Regularly check Shein’s social media handles and website for information about upcoming model casting calls. Simply follow their instructions for applying, which might include bringing your portfolio and dressing a certain way.^{[6]
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- Open casting calls are often held in big cities like New York City, Los Angeles, and Miami.
- Show off your uniqueness at casting events. Remember that Shein champions for diversity, inclusion, and individuality. Be confident in what sets you apart!
5
Network with casting directors, photographers, and models. Having connections can give you a leg up in the modeling world, so attend fashion shows, events, and other casting calls to meet people in the business. Directors, photographers, makeup artists, and other models can help you connect with the right people to land a Shein modeling gig.^{[7]
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- When meeting new people, be ready with a quick introduction about yourself, why you want to model for Shein, and what unique qualities and strengths you bring to the table.^{[8]
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- Follow the people you meet on social media to build your online network.
6
Apply to a modeling agency. While you don’t need a modeling agency to get hired by Shein, agencies help models connect with clients and book jobs. To apply to a modeling agency, search for ones that match your vibe and work with brands you like. Then, follow their instructions online for submitting your application.^{[9]
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- Most applications ask for your portfolio, contact information, and measurements.
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Be persistent and build up your work experience. Modeling is a competitive career, so it can take some time to build your brand, get noticed by Shein, and book a job. Keep applying to modeling gigs and refining your portfolio as you gain experience. Most importantly, stay positive!^{[10]
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- Some of the biggest qualities brands look for in a model are positivity, adaptability, and professionalism. Treating people with respect and being patient can help build up your reputation and make you stand out.

Section 4 of 5:

Other Ways to Model for Shein

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1
Sign up to be a Shein partner. Shein’s influencer program is for content creators who have an established following on social media. Shein sends products to influencers that they promote to their followers. So, joining the Shein partner program can get you noticed by Shein and potentially lead to modeling opportunities.^{[11]
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- To apply to the partner program, fill out an online application.
2
Become a Shein Campus Ambassador. Shein’s Campus Ambassador program is open to students in the US who attend a college or university. The program gives you access to Shein events, giveaways, and mentorship, so it might help launch your Shein modeling career.^{[12]
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- To apply to be a Shein Campus Ambassador, fill out an online application.
- Note: Applications are open from the first to the twentieth of each month.
3
Apply to be a Sheglam influencer. Sheglam is a beauty company owned by Shein that also offers an influencer program. Sheglam influencers get Sheglam products and are featured on their social media, which is a great way to get your foot in the door as a model for Shein.^{[13]
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- To apply for the Sheglam influencer program, send an email to influencer@sheglam.com.

Section 5 of 5:

How much do Shein models get paid?

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How much you earn as a Shein model depends on your experience and the campaign you’re working on. On average, a Shein model makes around $25 an hour.^{[14]
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Warnings

Be aware of scams and only apply to modeling jobs posted by Shein’s official website and social media handles. Make sure emails are coming from official Shein accounts that end with “shein.com,” “sheingroup.com,” or “sheglam.com.”

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