This article was co-authored by Linda Chau and by wikiHow staff writer, Madeleine Flamiano. Linda Chau is a Public Relations Specialist and the CEO and Founder of PAAPR Agency (Public Attention And Public Relations). With over a decade of experience, she specializes in strategic planning, brand storytelling, press communication, and reputation management. Linda holds a BA from The University of California, Riverside and has been featured in AdAge, Austin Business Journal, and more.
There are 9 references cited in this article, which can be found at the bottom of the page.
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Eager to get your message out there with an exciting press release? While it might seem a little daunting to grab the attention of major media outlets like news stations and magazines, it's definitely possible to get journalists to cover your story! Here, we'll explain how to put together and submit a press release that shines so everyone spreads the word.
Steps
Community Q&A
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QuestionWhere can I find a template for a press release?Community AnswerSearch for 'press release template' on any internet search engine.
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QuestionHow long before a concert should I launch a press release?Community AnswerLaunch it as soon as you find out when the concert will be.
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QuestionDo I need to submit any documents with a press release?Community AnswerYou don't have to but it is usually a good idea to release photos or other documents that support your press release. It is also a good idea to put the press release in a separate document, such as a PDF or Word, so it can be downloaded easily.
Tips
References
- ↑ https://indivisible.org/resource/press-cover-event
- ↑ https://howtostartanllc.com/marketing/press-release-distribution
- ↑ https://fitsmallbusiness.com/press-release-distribution-tips/
- ↑ https://fitsmallbusiness.com/how-to-send-a-press-release/
- ↑ https://prowly.com/magazine/media-pitch/
- ↑ https://www.littleriverchamber.org/blog/how-edit-press-release/
- ↑ https://fitsmallbusiness.com/how-to-send-a-press-release/
- ↑ http://www.mediacollege.com/journalism/press-release/format.html
- ↑ https://www.forbes.com/sites/robertwynne/2014/02/24/what-journalists-really-think-of-your-press-release/#49255dcb8e11
About This Article
To submit a press release with proper etiquette, make sure the headline and first paragraph show that the release is newsworthy. Then, check the outlet’s website for submission guidelines, which usually ask you to fax, mail, or e-mail the release. If you choose to e-mail it, type or paste the document directly into the email since many journalists won’t download attachments. Finally, share any pictures through a service like Dropbox to keep the e-mail small and out of the junk mail folder. Keep reading to learn how to submit press releases using a distribution service!
Reader Success Stories
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"This information is beneficial. I am able to follow these guidelines to advertise my new book release, "The Formation Of A Beast". The steps are easy to understand and follow, and can assist anyone, whether a novice or experienced."..." more