How to Use the Shiseido Fino Premium Touch Hair Mask

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Plus, how often to use the mask & how it benefits your hair

Co-authored by Devin McSween Reviewed by Jasmin Todd

Last Updated: December 2, 2024 Fact Checked

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Applying the Hair Mask

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How does it work?

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Who does the mask work for?

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How Often to Apply

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Benefits

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Video

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Tips

If you’re on the beauty side of TikTok, Instagram, or YouTube, you’ve likely seen the rave reviews about the Shiseido Fino Premium Touch Hair Mask. This hair mask claims to repair and nourish damaged hair, leaving it looking healthy and shiny. If you’re interested in trying the Fino Hair Mask, we’re here to help! In this article, we’ll explain how to apply the mask, how often to use it, and why it’s such a popular product.

How to Use the Fino Hair Mask

Shampoo, condition, and towel dry your hair.
Comb out any tangles in your hair and part your hair in sections.
Massage the mask into each section of hair from just below the roots to the ends.
Cover your hair with a shower cap.
Leave the mask on for 5-10 minutes and then rinse it out.

Section 1 of 5:

Applying the Shiseido Fino Premium Touch Hair Mask

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1
Wash, condition, and towel dry your hair so it’s damp. Ensure your hair is nice and clean before you apply the mask. Wash your hair with your regular shampoo or a clarifying shampoo and apply conditioner to the ends. Then, rinse out your hair and gently pat it dry with a soft towel so it’s damp but not soaking wet.^{[1]
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- Avoid vigorously rubbing your hair dry, as this can damage your hair and cause it to look frizzy.
2
Comb your hair and separate it into sections. Run a wide tooth comb through your hair to remove any tangles, starting at the ends and working your way up your hair. Then, part your hair to help make applying the mask easier. For instance, part your hair in half on either side of your head or section the top and bottom into quarters.^{[2]
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- Depending on your hair thickness and length, you may want to part your hair into more than 4 sections.
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3
Apply the Fino Hair Mask, working from the tips to just below the roots. Scoop out a generous handful of the hair mask and massage it through the ends of your hair. Then, work the product up through your strands, stopping just below the roots of your hair. Ensure the product is coated evenly through your hair.^{[3]
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- Concentrate the mask on the ends of your hair, as this is usually where your hair is the most damaged and dry.
- Avoid massaging the mask directly into your roots, as it can flatten and weigh down your hair and make it look greasy.
- The Fino Hair Mask has a thick, gel-like consistency and a floral scent.
- Tip: Comb your hair with a wide tooth comb after applying the mask. This helps distribute the product evenly through your hair and removes any tangles that might have formed while applying the mask.
4
Put on a shower cap and let the mask sit for 5 to 10 minutes. Wearing a shower cap creates a warm, protective environment around your hair, which helps the mask absorb into each individual strand more efficiently. Simply leave the mask on your hair for 5 to 10 minutes.^{[4]
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- Pamper yourself while you wait for the mask to work its magic! For instance, soak in the tub, do a facial, read, journal, stretch, or meditate.
5
Rinse the mask out of your hair and style it as you like. Wash out the hair mask under warm water until all of the product residue is gone. Then, style your hair as you normally do. For instance, blow it dry with a hair dryer, add curls with a curling iron, or straighten it with a hair straightener.^{[5]
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- Apply a heat protectant spray on your hair before you style your hair with heat. This helps prevent your hair from getting damaged.

Section 2 of 5:

How does the Shiseido Fino Premium Touch Hair Mask work?

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The Fino Hair Mask is made with products that repair and nourish hair. Shiseido formulates its hair mask with high-quality essences and ingredients that help your hair look and feel healthier:^{[6]
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- Royal jelly helps moisturize your hair, add volume, and promote hair growth.
- Trehalose and sorbitol help your hair absorb and retain moisture.
- PCA (Para-Chloroamphetamine) helps protect individual strands from damage and adds moisture to your hair.
- Glutamic acid helps strengthen hair fibers and nourish your hair. It also helps keep color from fading.
- Phytosteryl helps strengthen the hair follicles and strands. It also helps hydrate and soften hair.
- Squalane helps hydrate your hair, reduce frizz, and add shine.
- Hydrolyzed wheat protein helps your hair look shiner and retain moisture. It also protects against breakage.
- Hydrogenated grapeseed oil helps add shine and luster to your hair. It also helps lock in moisture and protect against damage.

Section 3 of 5:

Who does the Shiseido Fino Premium Touch Hair Mask work for?

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The Fino Hair Mask works best for people who have dry, damaged hair. The Shiseido Fino Premium Touch Hair Mask is made to repair and revitalize damaged hair, so it may be more effective if your hair needs some TLC. However, even if your hair isn’t dry or damaged, it can still benefit from added moisture and shine.
- The Fino Hair Mask works great on all hair types, including fine, thick, textured, straight, and curly hair.

Section 4 of 5:

How Often to Apply the Shiseido Fino Premium Touch Hair Mask

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Use the Fino Hair Mask 1 to 2 times per week. Shiseido recommends using the hair mask only 1 to 2 times per week to keep your hair looking its healthiest. Apply it every 3 to 4 days or whenever your hair looks and feels dry or brittle.^{[7]
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- Pay attention to how your hair feels after applying the mask. If your hair looks limp and greasy, cut back on how often you’re using the mask. If your hair still feels damaged and dry, apply the mask more frequently.
- People with fine hair may need to apply the hair mask less frequently than people with thick or textured hair, as it can weigh down thinner hair.
- Shiseido does not recommend using the Fino Hair Mask every day. Using it every day can lead to a build-up of product that weighs down your hair and causes it to look greasy.

Section 5 of 5:

Benefits of Using the Shiseido Fino Premium Touch Hair Mask

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The Shiseido Fino Premium Touch Hair Mask is specifically made to rejuvenate hair that’s become brittle and dry from the weather, the sun’s UV rays, bleaching, coloring, heat tools, and other hair treatments. The mask claims to repair strands from the inside so your hair looks and feels healthier.^{[8]
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Shiseido asserts that their hair mask also strengthens your individual hair strands so they’re less prone to breakage and split ends from the elements and hair treatments. This helps your hair continue to look and feel less brittle and dry.^{[9]
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The Fino Hair Mask is supposed to nourish and revitalize dry and damaged hair. It adds back much-needed moisture to help your hair look fuller and feel soft and silky.^{[10]
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Shiseido claims that their hair mask leaves your strands looking more sleek and shiny than before. The glossy finish is also supposed to keep away frizz and flyaways to make your hair more manageable to style.^{[11]
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Tips

To keep your hair healthy, use heat, dyes, and bleaches sparingly. Aim to get a trim every 6 to 8 weeks to get rid of split ends and keep your hair looking healthy.

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Master cosmetologist Shun Pittman also says to eat a healthy, protein-rich diet to keep your hair healthy and strong. She recommends eating “walnuts…boiled eggs, oysters…salmon…and spinach” among other nutrient-rich foods like fruits and veggies.

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