How to Add Hashtags to Your Posts on Facebook

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A comprehensive tutorial for creating your own #Facebook hashtags

Co-authored by Ramin Ahmari and Darlene Antonelli, MA

Last Updated: November 11, 2024 Fact Checked

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• Create a Hashtag
|
• Tips for Effective Hashtags
|
• Video
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• Q&A
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• Tips

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Including hashtags in your Facebook posts will make your content easier to find when other users search. When clicked on, hashtags will take you to a feed of public posts that contain the same hashtag (for example, if you click on "#cats" in a post by a friend, you will be redirected to a feed of public posts that also contain "#cats"). This wikiHow article shows you how to use hashtags on Facebook and gives you some tips on using hashtags efficiently.

Easily Create Hashtags on Facebook

Use "#" before a word or phrase without spaces or punctuation marks to create a hashtag. Hashtags on Facebook pages, posts, groups, Reels, or anywhere with written content, turn your topic, phrase, or word into a clickable link that redirects you to public posts of similar content.

Steps

Section 1 of 2:

Create a Hashtag

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1. 1
   Log in to Facebook at https://www.facebook.com. You can use this method on a computer, phone, or tablet. You can also use the mobile app to create a hashtagged post following these steps.

   • You can create a hashtag using an Android, iPhone, iPad, Windows, or Mac computer.
   • Create hashtags anywhere that has text input! You can add hashtags to Facebook Reels, posts, or comments!
2. 2
   Click on the Home tab to access your Facebook newsfeed. You'll see this in the blue bar above the main website.

   • If you're using the mobile app, you can skip this step.
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3. 3
   Type your post into the “What's on your mind?” field. This is the text box at the top of your feed.
4. 4
   Type “#” followed by the topic or phrase you want added to your post. All words in the phrase must be written as one word, such as “#ILoveWikiHow.”

   • Hashtags can contain numbers and letters but do not support the use of punctuation such as commas, exclamation points, asterisks, etc.
   • If you include more than 2-3 hashtags in your post, you run the risk of looking spammy to users and losing their interest.
5. 5
   Make your post public (optional). If you want people who aren't on your friend's list to find the hashtag, then you'll need to make the post public.
6. 6
   Click Post. The hashtag you created will now display as a clickable link, which you and other Facebook users can now use to search for related posts on Facebook.
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Section 2 of 2:

Tips for Effective Hashtags

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1. 1
   Offer an incentive for other users who post updates using a particular hashtag. This allows you to generate more activity for your Facebook page or profile. This practice can be especially useful for businesses or companies offering special promotions. For example, a company can promote the use of #crazycatlady to enter a contest to win a Crazy Cat Lady box.
2. 2
   Use hashtags that are relevant to your posts. The purpose of using hashtags is to connect with other users who share the same interests. If you post hashtags that are off-topic just for the sake of grabbing more attention, other users may find your content spammy.
3. 3
   Learn from popular hashtags. Look for hashtags in posts from those you follow, and click on them to see how other people are using the tag too. From this information, you can learn if your hashtags are too complicated or long, or if they are easy to remember and repost.
4. 4
   Don't use spaces in your hashtags. Although adding spaces between words is normal, hashtags use only a single phrase. In that case, you'd write "#ILovewikiHow" instead of "I love wikiHow."
5. 5
   Special characters and punctuation don't work in hashtags. You can use numbers, but not special characters like ~ or *; nor can you use punctuation like ! or ?.
6. 6
   Hashtags that aren't public are only seen by your friends. If someone else clicks the same hashtag from a different post, they won't see your private hashtag.
7. 7
   Don't overuse hashtags. 1-2 hashtags in a post is plenty. More than that might be seen as spammy.
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Community Q&A

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• Question

  How can i create a unique hashtag for my Facebook page?

  

  Community Answer

  Think of what you would like to hashtag about, and come up with a witty phrase to hashtag.

  Thanks! We're glad this was helpful.
  Thank you for your feedback.
  If wikiHow has helped you, please consider a small contribution to support us in helping more readers like you. We’re committed to providing the world with free how-to resources, and even $1 helps us in our mission. Support wikiHow

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  Not Helpful 6 Helpful 33
• Question

  Why does my hashtag not display as a clickable link?

  

  Community Answer

  If your hashtag starts with an apostrophe (') or any other special character, it will not be clickable, as Facebook's and Twitter's hashtag systems do not allow for those characters.

  Thanks! We're glad this was helpful.
  Thank you for your feedback.
  If wikiHow has helped you, please consider a small contribution to support us in helping more readers like you. We’re committed to providing the world with free how-to resources, and even $1 helps us in our mission. Support wikiHow

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  Not Helpful 3 Helpful 12
• Question

  How do I get a hashtag in front of a word if there isn't a physical hashtag on my iPad ?

  

  Community Answer

  Tap the "123" button, and then tap the "#+=" button. The hashtag will be there.

  Thanks! We're glad this was helpful.
  Thank you for your feedback.
  If wikiHow has helped you, please consider a small contribution to support us in helping more readers like you. We’re committed to providing the world with free how-to resources, and even $1 helps us in our mission. Support wikiHow

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Tips

• When using hashtags that contain multiple words, capitalize the first letter in every word to make the phrase easier to read. For example, “#WikiHowSavedMyLife.”
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• Be as specific as possible when using certain hashtags. This practice will help other users narrow down their search when seeking users with similar interests. For example, if you are posting an update about basketball, use hashtags such as “#basketball” or “#NBA” instead of a vague or general hashtag such as “sports.”
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• Businesses and influencers will want to use hashtags that are currently trending as popular topics. After clicking on any hashtag within Facebook, a list of trending hashtags will display to the far right. Using trending hashtags in your posts will generate more exposure for that content.
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